Email Marketing
Beyond just sending emails, it is a direct and personalized communication strategy that allows you to nurture leads, measure, build loyalty, and promote your products or services.
At TLM Networks, we offer a service designed so that your message reaches the right inbox, at the right time, and motivates your audience to act.
What does this service include?
This service offers you a comprehensive solution covering all phases of an email marketing campaign.
Strategy and Planning
Defining Objectives
Establishing clear goals (e.g., increase sales, generate leads, improve engagement, retention).
Audience Segmentation
Identifying and dividing your contact list into specific groups to personalize messages.
Editorial Calendar Design
Planning the frequency and type of content for your campaigns over time.
Platform Selection
Advice and configuration of the most suitable email marketing tool for your needs.
Content Creation and Design
Custom Template Design
Creation of professional, attractive, and responsive email templates that reflect your brand.
Persuasive Writing (Copywriting)
Development of clear, concise, and conversion-oriented texts with effective calls to action (CTAs).
Mobile Optimization
Ensuring your emails look perfect on any device.
Automation of Campaigns
Automation Setup
Creation of automated workflows (e.g., welcome emails, abandoned carts, birthday greetings) triggered by user behavior.
Mass Campaign Launch
Execution of newsletters, promotions, and announcements to your segmented list.
A/B Testing
Experimenting with different subject lines, content, or CTAs to optimize open and click rates.
Analysis and Optimization
Monitoring Key Metrics
Tracking open rates, clicks (CTR), conversions, bounces, and unsubscribes.
Performance Reports
Presentation of clear and actionable reports on the success of your campaigns.
Continuous Optimization
Adjusting and improving the strategy based on data to maximize ROI.
We build success using the best tools.
Choose your ideal plan
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Clarifying your concerns: Quick answers for you.
Do I need an existing email list to start?
It’s not strictly necessary, though it helps if you have one. If you don’t, part of the initial strategy will include implementing methods to build your subscriber list from scratch, such as website forms, pop-ups, or social media integration. The focus will always be on the quality of the contacts, not just the quantity.
How often are emails sent?
The frequency of mailings is defined in the strategy phase and depends on your objectives, the type of content, and your audience’s behavior. It can range from a weekly newsletter to automated emails triggered by specific user actions. The goal is to maintain engagement without overwhelming subscribers.
How is the success of email marketing campaigns measured?
Success is measured through key metrics such as open rate (how many opened the email), click-through rate (how many clicked a link), conversion rate (how many completed the desired action, like a purchase), and unsubscribe rate. We analyze this data to optimize future campaigns and ensure we are reaching your business goals.
Is email marketing still relevant in the era of social media?
Absolutely! Email marketing is not only still relevant, but it often complements and enhances other strategies. Unlike social media, where reach can be limited by algorithms, email gives you a direct communication channel and full control over your audience. It is excellent for building deep relationships and for direct conversion.
What if my business is very small or I'm just starting out?
Email marketing is highly scalable and effective for businesses of all sizes. I can adapt the strategy and platform choice to your budget and needs. An email marketing MVP can start with basic automations and a simple newsletter, and scale as your business grows and your lists expand. It is a smart investment from the beginning.