Branding
Shapes how your audience perceives your company, your products, and your services.
At TLM Networks, we offer a service designed to define, build, and communicate a brand personality.
What does this service include?
This service offers you a comprehensive strategic process to create a brand with meaning and coherence.
Research and Concept
Brand Discovery
Sessions and workshops to explore the mission, vision, values, history, purpose, and pillars of your business.
Market and Audience Research
In-depth analysis of your target audience, their needs, desires, and the competitive landscape to identify positioning opportunities.
Value Proposition Definition
Exploration of visual concepts, symbols, typography, and color palettes that convey the essence of your brand.
Brand Personality and Voice
Establishing how your brand communicates and feels (e.g., innovative, friendly, authoritative, playful).
Creation of Core Branding Elements
Naming (optional)
Development of memorable and relevant names for your company or products, if necessary.
Visual Identity Design
Development of the logo, color palette, typography, image styles, and graphics that make up your brand's aesthetic.
Key Brand Messaging
Crafting core messages that communicate your brand's essence and value.
Tone of Voice
Defining how your brand sounds in all communications (formal, informal, humorous, inspiring).
Development of Brand Guidelines
Complete Brand Manual
A comprehensive document that sets the guidelines for the consistent use of all your brand elements, including the logo, colors, typography, image style, tone of voice, and applications on various materials.
Brand Applications (Mockups)
Visualizations of how your brand will look at different touchpoints (website, social media, packaging, stationery, advertising, etc.).
Strategic Implementation
Application Advisory
Guidance on implementing the new brand across all your digital and physical channels.
Launch and Communication
Strategies for communicating the new branding to your internal and external audience.
We build success using the best tools.
Choose your ideal plan
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Clarifying your concerns: Quick answers for you.
What is the difference between branding, logo, and corporate identity?
Branding is the strategic process of building the overall perception of your brand in the minds of your audience. It is the strategy and the emotion. The logo is the primary visual symbol of that brand. Corporate identity is the full set of all visual elements (including the logo, colors, typography) and how they are consistently applied. Branding encompasses all of the above to create the complete brand experience.
How long does it take to develop a complete branding project?
A complete branding project is an intensive process that can take from 6 weeks to several months, depending on the complexity of the organization, the depth of research required, the amount of visual assets and messaging to develop, and the number of revisions. The key is to do it right, not fast.
Do I need a branding service if I am a startup or a small business?
Absolutely! Branding is crucial for companies of any size, especially for startups and SMEs that need to differentiate themselves and establish their place in the market. A strong brand from the start helps you attract customers, build trust, and create a solid foundation for future growth. It is a strategic investment.
How is the success of a branding strategy measured?
Branding success can be measured through various indicators, such as brand awareness, brand perception (opinion surveys), brand preference over the competition, social media engagement, customer lifetime value (LTV), and ultimately, sales growth and customer loyalty.
Can you help me relaunch or "rebrand" my existing brand?
Yes, rebranding is a fundamental part of our service. If your current brand feels outdated, doesn’t reflect your evolution, or you need to target a new market, I will guide you through the process of redefining your identity and its communication, ensuring a smooth and successful transition that revitalizes your market presence.