Corporate Identity
It is the non-verbal language of your brand, present at every touchpoint, from your website and social media to your business cards and stationery.
At TLM Networks, we offer a service designed to create a memorable and authentic identity that reflects who you are and what you represent.
What does this service include?
This service offers you a strategic process to build a solid and distinctive corporate identity.
Strategy and Planning
Brand Analysis
A deep understanding of your mission, vision, values, history, and unique value proposition.
Competitor Analysis
Research to identify your target audience's preferences and trends in your sector, as well as the identities of your competitors.
Brand Tone
Establishing the attributes you want your brand to convey.
Creation of Key Visual Elements
Logo Design
The visual cornerstone of your identity, designed with meaning and versatility.
Color Palette
Selection of colors that evoke the right emotions and are consistent with your brand personality.
Typography
Choosing fonts that reinforce your message and are legible across all formats.
Imagery and Photographic Style
Defining the type of images and visual style that will complement your brand.
Application Development and Brand Guide
Material Applications
Designing how the identity will be applied to various elements (e.g., business cards, letterheads, email signatures, social media profiles, uniforms, packaging, signage).
Brand Style Guide (Brand Manual)
Creation of a comprehensive document that establishes clear guidelines for the correct use of all corporate identity elements, ensuring consistency over time and across all platforms.
Templates
Development of templates for presentations, documents, or social media that facilitate consistent brand application.
We build success using the best tools.
Choose your ideal plan
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Clarifying your concerns: Quick answers for you.
How long does it take to develop a complete corporate identity?
The process of developing a corporate identity is detailed and can take from 4 to 8 weeks or more, depending on the complexity and the number of elements to define and apply. It includes phases of research, design, review, and the creation of the brand guide, ensuring the result is robust and well-thought-out.
Do I need a new logo if I already have one?
Not always. The initial evaluation will determine if your current logo is strong and adaptable enough to be the base of a renewed identity, or if a redesign or creation of a new one is necessary. Sometimes, a restyling is enough to modernize it and align it with the new brand strategy.
How do you ensure the corporate identity truly reflects my business?
The process begins with a deep immersion phase into your business: your values, your vision, your history, and your goals. We hold Zoom meetings to understand the essence of your brand. Constant communication and your feedback at every stage of the design are fundamental to ensuring the final result is a faithful representation of your company.
What is a brand style guide and why is it important?
A brand style guide (or brand manual) is an essential document that details how all elements of your corporate identity (logo, colors, typography, imagery, tone of voice) should be used. It is important because it guarantees the consistency and coherence of your brand across all platforms and by anyone working with it, protecting its value in the long term.
Is corporate identity only for large companies?
Not at all! Corporate identity is fundamental for companies of any size, from startups to SMEs and large corporations. It is what allows you to differentiate yourself, generate trust and professionalism, and establish a connection with your audience from day one, regardless of your business’s scale. It is a crucial investment for sustainable growth.