Social Media Management
Social media management is the engine behind a successful marketing strategy on various digital platform
At TLM Networks, we offer a service designed to take the lead, ensuring your brand stays relevant, engaging, and connected with your audience.
What does this service include?
This service offers comprehensive and strategic management of your social media profiles.
Profile Audit and Optimization
Existing Account Audit
Analysis of your current profiles to identify strengths, weaknesses, and opportunities for improvement.
Setup and Optimization
Creation or adjustment of profiles to ensure they are complete, SEO-optimized, and attractive to visitors.
Key Platform Identification
Advice on where your brand should have a greater presence.
Engaging Content Creation
Visual Content Design
Creation of high-quality custom graphics, images, infographics, and short videos that resonate with your brand and audience.
Compelling Copywriting
Development of persuasive and optimized texts with relevant hashtags and clear calls to action for each post.
Content Curation
Identification and sharing of relevant third-party content that complements your strategy and adds value to your audience.
Detailed Editorial Calendar
Planning and organization of all posts in advance to ensure consistency and effectiveness.
Strategic Scheduling and Posting
Optimized Posting
Scheduling posts at your audience's peak activity times to maximize reach and engagement.
Multi-platform Adaptation
Adjusting the format and style of each post to the specific characteristics of each social network (e.g., Instagram Stories, LinkedIn posts, TikTok videos).
Consistency and Frequency
Ensuring a constant flow of content to keep your audience engaged.
Interaction and Community Management
Monitoring Comments and Messages
Active tracking of interactions on your profiles.
Quick and Professional Response
Interacting with followers, answering questions, comments, and direct messages.
Crisis and Reputation Management
Proactive handling of negative comments and situations that could affect your brand image.
Fostering Participation
Initiating conversations, polls, and contests to increase engagement and community building.
Performance Analysis and Reporting
Metric Tracking
Constant monitoring of KPIs such as reach, impressions, engagement (likes, comments, shares), clicks, and follower growth.
Periodic Reports
Presentation of understandable reports with results analysis, key insights, and recommendations for future improvements.
Continuous Optimization
Adjustment and refinement of content strategy and interaction tactics based on data and trends.
We build success using the best tools.
Choose your ideal plan
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Clarifying your concerns: Quick answers for you.
Do I need to be involved in the content creation?
Your level of involvement is flexible. I will need your initial input to understand your brand and goals. Once the strategy is defined, we can handle most of the content creation. However, your final review and approval are always welcome to ensure content is aligned with your vision and brand voice.
What kind of results can I expect from social media management?
Results can include an increase in followers, higher engagement (more likes, comments, and shares), more traffic to your website, lead generation, improved brand awareness, and ultimately, a contribution to sales. Specific goals will be defined at the start of the service.
What happens if I have a crisis or negative comments on social media?
Basic crisis management is part of the service. I monitor mentions of your brand, and in the case of negative comments or a crisis, we will alert you immediately and help you formulate a professional and strategic response to mitigate the impact and protect your brand’s reputation.
How do you choose what content to post?
The choice of content is based on a previously defined strategy that considers your target audience, business goals, current trends, and the specificities of each platform. The editorial calendar is created to ensure a mix of valuable, promotional, and engaging content.
Can I maintain control over my social media accounts?
Yes, of course! You will always maintain control and ownership of your accounts. You will simply grant me the necessary permissions (usually as an editor or administrator) to manage posts and interactions. You can access your accounts at any time and see the work being done.