Social Media Marketing
Social networks are much more than interaction platforms; they connect with your audience, generate leads, and drive traffic to your website.
At TLM Networks, we offer a service designed to transform your profiles into powerful tools for growth and engagement.
What does this service include?
This service offers strategic and creative management to maximize your impact on social media:
Strategy and Planning
Audience and Competitor Analysis
Identification of your buyer personas, the platforms where they are located, and analysis of what your competition is doing.
SMART Objectives Definition
Establishing clear and measurable goals (e.g., increased followers, engagement, web traffic, leads, sales).
Platform Selection
Advice on the most suitable social networks for your business and goals (e.g., Facebook, Instagram, LinkedIn, X, TikTok, YouTube).
Content Strategy Design
Planning the types of content, formats, and themes that will resonate with your audience.
Engaging Content Creation
Custom Graphic Design
Creation of visually impactful images, infographics, and carousels aligned with your brand.
Short-Form Video Production
Creation of dynamic reels and stories to maximize engagement.
Persuasive Writing (Copywriting)
Development of creative texts optimized with relevant hashtags and clear calls to action.
Content Calendar
Detailed planning of posts to ensure consistency and optimal frequency.
Posting Management and Scheduling
Strategic Scheduling
Publishing content during your audience's peak activity times to maximize reach.
Platform Optimization
Adapting content and format to the specific characteristics of each social network.
Trend Monitoring
Staying up to date with current topics and viral formats to integrate relevant content.
Interaction and Community Management
Active Response
Managing comments, direct messages, and mentions to foster engagement and loyalty.
Crisis Management
Protocols for handling negative situations and protecting your brand's online reputation.
Community Building
Fostering interaction and loyalty among your followers.
Performance Analysis and Reporting
Key Metrics Monitoring
Tracking reach, impressions, engagement (likes, comments, shares), link clicks, and conversions.
Detailed Reports
Presentation of clear reports on the performance of your strategies, with insights and recommendations for future actions.
Continuous Optimization
Adjusting and improving the strategy based on data to maximize impact.
We build success using the best tools.
Choose your ideal plan
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Clarifying your concerns: Quick answers for you.
Which social networks are the most suitable for my business?
The choice of social networks depends on your target audience and your business goals. We conduct an analysis in the initial phase to identify where your audience is, what type of content they consume, and which platforms are most effective for reaching your goals, whether B2B (LinkedIn) or B2C (Instagram, TikTok).
How long does it take to see results on social media?
The time to see significant results on social media varies. Organic community growth and engagement is usually a gradual process that requires consistency and patience, often taking 3 to 6 months to see a notable impact. Paid advertising campaigns can generate faster results in terms of reach and conversions.
Do I need to have my own content (photos, videos) ready to start?
It is not strictly necessary. Part of our service includes the creation of graphic and video content suitable for social media. If you already have visual assets, we will use and adapt them; if not, we can create original content or suggest the best ways to generate it for your campaigns.
How is interaction with followers and comments handled?
Our service includes community management, which involves monitoring and responding to comments, direct messages, and mentions in a timely and professional manner. This is crucial for engagement and for managing your brand’s online reputation, transforming interaction into loyalty.
Is investment in social media advertising necessary?
Social media advertising (paid ads) is not always mandatory, but it is highly recommended to accelerate growth, target specific audiences precisely, and achieve specific goals (such as lead generation or sales) more efficiently. Organic reach on many platforms is limited, and ads can significantly boost your results.